- Vox Media General Information Description. Operator of an online media publishing agency intended to support sustainable editorial and business practices and lead the responsible direction of the industry.
- Vox Media General Information Description. Operator of an online media publishing agency intended to support sustainable editorial and business practices and lead the responsible direction of the industry.
The combined portfolio of Curbed, The Cut, Eater, Grub Street, Intelligencer, New York Magazine, Polygon, Recode, SB Nation, The Strategist, The Verge, Vox, and Vulture will reach hundreds of millions of people in the most popular consumer categories
Vox Media; Five takeaways from Vox Media’s CEO, Chairman Jim Bankoff interview at Advertising Week In an interview with The Information’s Jessica Toonkel, Bankoff describes leading through this moment, how Vox Media is working with advertisers, and accelerated efforts across programmatic, podcasting and consumer revenue. VOX Network Solutions (VOX) announced today that CRN®, a brand of The Channel Company, has named VOX Network Solutions, a leading IT solutions and managed service provider, to the Elite 150. VOX Telecom’s revenue is $361 Million What is VOX Telecom’s SIC code? VOX Telecom’s SIC: 48,489 What is VOX Telecom’s NAICS code?
Tuesday, September 24 (New York, NY): Vox Media and New York Media today announced that they have entered into a definitive agreement to merge, creating the leading independent media company. The merger will combine New York Media, the publisher of the influential, 51-year-old New York Magazine, as well as five thriving digital brands, with Vox Media, the decade-old company known for building modern media brands and the technology that enables them. Together, as Vox Media, the company will reach hundreds of millions of people and be home to the industry’s leading journalists and creators, building communities and serving audiences across websites, TV and streaming services, podcasts, live-event stages, social platforms, and print magazines. The new Vox Media will also boast multiple, diverse revenue streams including the most scaled premium brand advertising solutions, affiliate commerce shopping, digital and print subscriptions, conferences and events, and a leading TV and audio studio. The deal, which is subject to customary closing conditions, is expected to close later this fall.
Vox Media Chairman & CEO Jim Bankoff will remain at the helm of Vox Media, leading all aspects of the expanded company. Pam Wasserstein, currently CEO of New York Media, will take on the new role of President, Vox Media, to oversee strategic initiatives, including commerce and consumer businesses, and the current New York Media brands as a member of Vox Media’s executive team; she will also be named to the Vox Media board of directors.
“I have long admired what Pam and the New York Media team have built, especially their ability to shape conversations with some of the most relevant and ambitious work in digital, print, and events,” says Jim Bankoff, Chairman & CEO of Vox Media. “This combination puts Vox Media in an unparalleled position to lead the media industry forward by focusing on the highest-quality offerings, most robust business models, and strongest company culture.”
“We have drawn inspiration from Vox Media, watching their growth trajectory and success in developing premium editorial brands and leading the industry in areas like podcasting and entertainment. As I began talking with Jim about what the future might look like together, it quickly became apparent that our companies pair incredibly well. We share core values — above all, a commitment to journalistic excellence — and each bring complementary areas of expertise to the enterprise. In this partnership, I’m looking forward to creating a new kind of media company with him and our combined teams,” says Pam Wasserstein, CEO of New York Media.
Since New York’s founding in 1968,the magazine’s sophisticated, witty, passionate voice has found a readership far beyond its namesake city. Historically built on advertising, the company has diversified its business in recent years to include affiliate e-commerce with The Strategist (expanding into the U.K. in early October), a digital subscription product, as well as popular consumer events such as Vulture Festival. It also produces several podcasts, and stories from New York have been optioned for movies and TV, from Saturday Night Fever to the recent box-office hit Hustlers. New York Media will join Vox Media with six esteemed editorial properties — New York, Vulture, The Cut, Intelligencer, The Strategist, and Grub Street — that have earned 41 National Magazine Awards since 2006; a 2016 George Polk Award for “Cosby: The Women,” a powerful precursor to the #MeToo movement; and the 2018 Pulitzer Prize for criticism.
Vox Media, prior to this merger, included seven editorial networks — SB Nation, The Verge, Polygon, Eater, Curbed, Recode, and Vox — and diverse lines of business including the Concert publisher-led marketplace, the Vox Creative brand studio, the Chorus publishing platform, a conferences-and-events business known for the Code Conferences series, and the Vox Media Studios entertainment division. Vox Media Studios’ premium nonfiction programming includes 175 podcasts from the Vox Media Podcast Network, Vox’s Explained on Netflix, Eater’s No Passport Required on PBS, and a forthcoming slate of food programming announced in a multiyear deal with Hulu. Earlier this year, Vox Media acquired Epic, the nonfiction-storytelling powerhouse for Hollywood film studios and Fortune 500 brands, and Coral by Vox Media, a platform dedicated to building safer and more productive engagement for publishers. Over the past few years, Vox Media has been named one of Fast Company’s “Most Innovative Companies in Media,” an Inc. “Company of the Year,” and one of the Washingtonian’s “Great Places to Work.” In 2019, the company earned a perfect score on the Corporate Equality Index from the Human Rights Campaign, which ranks the Best Places to Work for LGBTQ equality.
The editorial networks will remain distinct, with the New York brands led by Editor-in-Chief David Haskell and Vox Media brands led by Melissa Bell, Publisher of Vox Media. As industry-leading journalists and creative minds come together, we expect there to be exciting opportunities for collaboration.
This merger will bring together a sophisticated suite of products and platforms for modern marketers, across premium products in content, video, audio, events, commerce, print, lead generation, and display. The existing Vox Media properties will immediately benefit from New York Media prowess in commerce and subscription businesses, just as Vox Media will be able to leverage its proven record in TV and podcast development and monetization to the New York Media properties.
Vox Media will also accelerate the growth of Chorus, the best-in-class publishing platform for content creation and distribution, which will integrate the best of New York Media’s Clay platform, including commerce and subscription capabilities, into its software. Chorus customers can also benefit from monetization opportunities through the Concert marketplace, which reaches 200 million people each month and 99 percent of the millennial market. Since 2017, Concert has operated across all digital properties at Vox Media and New York Media, enabling marketers to reach premium audiences in an effective, safe, high-quality environment.
The company will have offices in New York City, Washington, D.C., Los Angeles, San Francisco, Chicago, Detroit, and London.
LionTree Advisors is acting as financial adviser to New York Media, and Wachtell, Lipton, Rosen & Katz is acting as its legal counsel. Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP, is acting as legal counsel to Vox Media.
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Vox Media is the leading independent modern media company. Known for building the best media brands and the technology that enables them, Vox Media is committed to creating a better future for the industry — and getting the future of media right. Vox Media’s editorial networks include Vox, The Verge, SB Nation, Eater, Polygon, Recode, and Curbed. The company’s diverse storytelling and advertising businesses include the Concert publisher-led marketplace, the Vox Creative brand studio, the Chorus publishing platform, and the entertainment division Vox Media Studios, which includes the Vox Media Podcast Network and Epic.
New York Media obsessively chronicles the ideas, people, and cultural events that are forever reshaping our world. The company publishes beloved and influential brands, including the groundbreaking magazine New York, which appears biweekly in print, and is the home to five thriving verticals: Intelligencer, delivering national news and sharp commentary on politics, business, technology, and media; Vulture, the premier site for culture news, criticism, and service; The Cut, at the forefront of women’s digital media; Grub Street, the address of authoritative restaurant criticism and food news; and The Strategist, dedicated to shopping the internet smartly.
Contacts
Meridith Webster
Chief Communications Officer, Vox Media
meridith.webster@voxmedia.com
Lauren Starke
Head of Communications, New York Media
lauren.starke@nymag.com
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Vox Media is close to making more money from first-party audience targeting than from third-party targeting mechanisms.
This year, Vox expects that the majority of its audience line items will be rooted in first party, said AJ Frucci, VP of Concert and programmatic at Vox Media.
Last year, third-party targeting made up the vast majority, he said, and first party was “just a small fraction.”
Concert, Vox’s programmatic ad marketplace, is a big part of why. Advertisers using Concert are able to buy ads across Vox-owned sites, including Curbed, Eater and Grub Street, and through Vox’s publisher partners, such as NBCUniveral, Penske Media, Condé Nast, BuzzFeed and Hearst Newspapers, using first-party audience data from Vox.
But how’re the CPMs?
“We see demand and yield from a CPM standpoint on first-party targeting that’s ultra-competitive with third-party targeting,” Frucci said.
Frucci spoke with AdExchanger. Minitool partition wizard pro 11 crack.
AdExchanger: What’s been the mood among advertisers since March?
Vox Nutrition Revenue
AJ FRUCCI: Advertisers have a newfound commitment to the value of trusted environments and they also want more assurance and control, not just about the quality of the places where their ads show up but also the quality of the companies getting their money. Brands want to feel good about the nutritional value, if you will, of their marketing mix.
They also want to be more agile, flexible and to move faster, which means we’ve seen shorter planning cycles in the second half of the year. On top of that, they want a direct and meaningful relationship with an audience, rather than just scale, especially given the uncertainty around data with the coming cookie apocalypse. And so we’re leaning more heavily into first-party data.
Concert recently launched its own self-serve platform. What was the rationale?
Concert is a significant growth area for us and it’s one of the drivers that’s helped us be in a relatively good place during the pandemic. With Concert Ad Manager we wanted to create an alternative for advertisers of all sizes so that they could also have access to top-tier publisher inventory in a brand safe environment.
It’s difficult given the average budget to justify standing up dozens of independent publisher buys, each with their own native and creative experiences, which is why platforms like Facebook, Google and Amazon will continue to have their core place in the marketing mix for all advertisers.
But there is also a place for the open web, and Concert provides a centralized point of access.
Vox Media Revenue 2019
What kind of uptake have you had for Concert?
We’ve seen mid-double digit percentage growth year over year during the second half of the year. It’s been in line with the major platforms in terms of growth. We really believe that Concert can be a centralized open alternative that competes on reach, trust and contextual relevance. Because of that, we’ve seen higher demand and it’s forced us, in a positive way, to think about our road map more urgently.
How so?
One is our investment in Concert Ad Manager, but we also invested in new contextual channels, with Concert Local being the biggest of those. In 2021, we’ll focus on growing supply. We’re also going to develop new creative solutions.
What is Concert Local?
It’s a marketplace that we’d been developing since the second half of 2019 which launched in May – and given what was happening in the world at the time, it was a very timely solution.
Concert Local brings together trusted local news and lifestyle publishers into a single marketplace that serves as a centralized entry point for national advertisers to advertise locally at scale.
How is Vox diversifying its revenue beyond advertising?
Commerce is definitely a core growth area for us, especially with The Strategist, which is the New York Magazine shopping site we got after the merger with New York Media. Our ecommerce revenue is up mid-double digits today from a year ago as a result of the ongoing pandemic. We’re doing daily deals and increasing our newsletter presence throughout the holidays.
A lot of our brand commerce revenue is through affiliate links, but we’re using sites like The Strategist as a testing ground to expand our commerce footprint into other media networks.
We also use commerce signals as part of our first-party data strategy to understand what types of behavior patterns and environments lead a person to click. An affiliate link that drives to a purchase helps us know our audience better so we can serve better content and ad experiences.
Vox Media Revenue 2020
What else is Vox doing to take advantage of first-party data? Avast antivirus free download for windows 10 exe.
We have Forte, which is the first-party data platform we launched this year. The value is that it combines all of the different touch points we have with our audience: context, registered users, subscribers, metadata around creative. We can also use intent signals, like entry point, scroll depth, user journey and device type. Together, these create a sophisticated picture of the user’s mindset and it drives outcomes for us.
Earlier in the year, to be totally candid, we felt like it was a bit early in terms of the conversions we were having with marketers about this. They were just starting to think about the deprecation of third-party cookies.
But over the course of the year, we’ve seen a lot more openness. Now they come to the table to talk about our first-party data solutions.
This interview has been edited and condensed.
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